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NASCIMENTO, Adriana Maria de Sá. A competitividade no setor de construção. In: ENCONTRO NACIONAL DE ENGENHARIA DE PRODUÇÃO, 16., 1996, Piracicaba. Anais… Piracicaba: ABEPRO, 1996.
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Abstract

The objective of this paper is to identify and analyze which strategies are being adopted by construction industry with a view to becoming more competitive. In this pursuit, a survey was conducted of representative leading construction firms in Brazil. Results are compared with pertinent data regarding leading firms of other sectors in the country. The study thus made evident that " attending to customer requirements", "conformance to technical specifications", "on -time delivery", followed by "low price" were the predominant local market strategies.
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